Main focus of this article is to discuss on various Digital marketing career options available.
If you have not read my article on What is Digital Marketing, i highly encourage you read it here.
Being the fact that in current era of digital world where everyone who is anyone is on internet, it brings with itself humongous opportunity to earn money and chose career our of internet.
Internet have become one the of necessity to survive for humans in this world as almost everything happens online, be it education, shopping, work from home etc. You got the picture right!
One can choose any option mentioned below based on their niche or interest.
Table of Contents
Following are some of the money earning options in Digital Marketing –
1. Website designing.
Having a website for digital marketer is really a very basic step towards money making process.
It is like a weapon or a sword you carry in war, shaper the sword greater shall be it’s impact. Without it you cannot win wars.
Before really going for the website, one should carefully chose the platform on which your website would exits. Name of the website is equally important to make SEO happy.
If you need to know more what SEO is and how does it help in digital marketing, please read my article here.
Couple of popular web hosting service providers are –
Bluehost and
If you want to explore more options then you checkout this article here.
With the increase of digital marketer demand, website creation demand will also increase. This will always keep website designing companies interested in grabbing the opportunity and earn money through digital marketing.
It is worth mentioning here that there exists platforms which does not involve coding and website are very easy to design by selecting themes and pulg-ins but if your requirements are much more than you can contact any good website designing companies.
WordPress and Wix are couple of such SEO friendly website designing softwares. To know more about more options you check the link here.
2. Search Engine Optimization (SEO).
SEO basically refers to optimizing various aspects of websites so that they rank on top in search engines when people search for it online.
Various aspects refers to content written in pages, website theme chosen, plug-ins installed, blogs/content targeted to popular keywords searched online etc.
Keeping websites SEO friendly is super important for online sellers because if your page doesn’t appear in top 5 organic results in search engines, you will have hard time promoting your product.
This comes as an opportunity to earn money if someone wishes to master this skill and help people with designing SEO friendly websites/blogs and also optimizing existing sites.
3. Advertising.
This is basically a very old and classic way of promoting any product.
Online advertisements is something which can be learnt and paid services can be offered to companies who are looking to promote their product/services quickly and to a wide variety of audiences.
Popular ones are Google Ads, Google My Business, Email marketing, Pay per click marketing.
4. Social Media Marketing.
Everyone is on social media these days and it becomes another potential market to earn money from.
Advertisers can target popular social media platforms like facebook, twitter and Instagram for marketing through campaigns.
In 2020 over 3.6 billion people were using social media worldwide, a number projected to increase to almost 4.41 billion in 2025.
You can imagine the amount of earning can be made through social media marketing.
5. Content Marketing.
Digital marketer uses content to make aware of the product and services they are selling to their present and future customers.
Content marketing refers to the process of creating awareness among leads related to certain products and services by planning, publishing content to reach target audience.
There are various mediums for doing content marketing for example blogging, podcasts, email marketing, eBooks, creating videos on platforms like YouTube, Vimeo etc.
Content marketing is important as it builds a platform for sellers or marketers to directly interact with customers, build trust and generate leads.
6. Affiliate Marketing.
There are tons of videos on YouTube where people are claiming to earn enormous amount of money through affiliate marketing.
As per Wikipedia –
Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts.
Person who sells product for the seller to the customer is referred to as Digital Marketer.
In order to earn money through affiliate marketing one needs to decide on the platform to utilize like Facebook, YouTube or Instagram to name a few, choose your niche, find affiliate programs to join, build traffic to your affiliate site and get clicks, and last convert traffic to sales.
One such example of popular affiliate program is that of Amazon.
You can refer to this link for commission Amazon pays to their affiliates.
To join Amazon affiliate program, you need to have a website with decent traffic to it. Amazon doesn’t give affiliate approval to everyone, you need to convince Amazon first that you can generate business for it.
Have a look at this video for inspiration of earning money through affiliate marketing –
7. Freelancing.
Apart from normal job for Digital marketing, freelancing is an area where anyone can earn as a fulltime of part timer.
Two very popular platform for freelancing are Freelancer.com and Fiverr.com
Freelancing is a platform where customers post their requirements, budget and time period expected for completion.
As a freelancer, you need to set a powerful profile consisting of your skills, snapshots of projects successfully delivered, client feedback for previous projects. You can set your bid amount per hour so that customer can contact you if your bid amount matches with their budget.
Payments are done through PayPal account so create one before bidding for any project.
Conclusion
Digital Marketing provides enormous amount of opportunities of earning money both on and off field.
You need to decide which route to take for earning money from your digital marketing career.
I wish you all the best!
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