This article describes what is Search Engine Optimization (SEO) and how these top 5 search engine optimization tools helps someone find treading keywords, people are searching for on the internet.
Search Engine Optimization (SEO) refers to the process of improving traffic of people visiting website or a webpage from popular search engines such Google, Bing, Yandex etc.
Keywords refers to the focus key phrases which are trending on the internet and are appearing on the top search results on google.
Let us take an example, you want to write a blog on any topic based on you niche. You are also concerned whether anyone would read it also or not right.
First focus should be to write quality content so that people would enjoy reading it, after that it should rank well on search engines so that it is visible to global audiences.
To increase the ranking of your blog or content, SEO tools comes in handy.
So let us see what are these top 5 Search Engine Optimization tools and how they help in creating better posts, increase traffic and achieve better ranking in search engines.
Table of Contents
My list of top 5 Search Engine Optimization tools –
1. Google keyword planner
Above tool is available for free in Google Ads.
Google keywords will help in researching keywords that are related to your company or product. We can design your campaigns based on these keywords.
This tool gives precise information on historical statistics, using which we can determine traffic forecasts.
Forecasts include clicks and impressions you can expect over the next 30 days when you run ads for the chosen keyword. You can also view estimated costs, CTR and CPC.
2. Ubersuggest
Ubersuggest is another very popular tool for searching keywords and contains huge database.
If you observe above picture, i have made a search for SEO tools and following details are fetched –
- Search Volume – It refers to number of searches made for SEO tools keyword in the last 30 days.
- SEO difficulty – Refers to estimated competition in organic search. Basically it tells you how soon your blog with SEO tools keyword can come in top 5 search results. SEO difficulty below 30 is considered to be easy.
- Paid difficulty – Refers to estimated competition in paid searches. Meaning if you are considering to put Ads of your product in search engines, how easily your Ad can come on top search results if someone searches with keyword SEO tools.
- Cost per click (CPC) – Refers to higher bid amount someone has paid to put an Ad with this keyword.
3. SEMrush
SEMrush is another popular tool.
For every keyword that is present in the database of the SEM rush, one can receive information such as CPC, volume, the number of results, trend, and ad copies for the term. The tool also allows for calculating it both for mobile and desktop indexes.
One very good feature of the tool is that it presents competitors statistics for the searched keyword. It shows you other sites performances against organic search, which are hosting websites/webpages with your/same searched keyword.
You can also schedule site audits for your websites and the tool can tell us problem areas and areas of improvements.
4. Yoast SEO
Yoast SEO is a plugin for WordPress sites. You can go to your WordPress site console and under plug-in category this tool can be installed and used.
Once installed, it will be available at the bottom of the post that you are creating and also as a separate section under toolkit on the right hand side.
As and when you update the post, this tool will analyze the page and present you with real time checklist of what is going well and which section needs improvement. You can correct the mistakes that are shown in red or orange colors.
It is a very popular and important tool to have.
5. Google search console
Formerly known as Google Webmaster Tools, is a free service offered by Google that helps you monitor, maintain, and troubleshoot your site’s presence in Google Search results.
It helps us with numbers such as how often your site appears in search, which searches queries show your site, how often searchers click through for those queries, and more.
Conclusion
Whether you are a blogger or a Digital Marketer you need to have a very good understanding of SEO tools and the features they offer. There are many free and other good SEO tools in the market, in this post i have mentioned few based on popularity and features they offer.
If you have used any other tool apart from the ones listed here, please do let us know in comment section below.
Do checkout my article on digital marketing here if you are interested.
Very Important for a Digital Marketing Practitioner. Great Info!