Digital marketing has been a trend setting word buzzing around in internet right now. Everyone seems to be excited to know about it.
I was just browsing through internet to explore alternate options for income generation and there came lot of options ranging from creating YouTube videos, investing in stock market, freelancing etc.
What drew me towards Digital marketing is that it provides huge opportunities in vast variety of areas ranging from non-technical to technical background.
I thought I would give digital marketing a try as a second income source and pen down my learning so that I can share it with you guys so,
Here goes nothing…
Digital Marketing is a platform where companies or an individual holding a product to sell, can market their product through digital channels like social media, emails, websites etc using very familiar digital devices like mobile phones, laptops, tablets etc.
In the current era of broadband digital world where information is very easily available, Digital Marketing provides right platform for sellers to reach target audience in cost effective way and as a result scale the business on a much faster rate.
I realized I didn’t had any product to sell neither had any intension of buying any so the role I could have taken is that of a Digital Marketer.
Now the question comes –
Table of Contents
Who is a “Digital Marketer”?
Digital Marketer is a person who uses digital channels such as social media, email marketing, websites, Ads, blogs etc to generate brand awareness of seller’s product in the market which ultimately results in sales and most importantly recognition of the product to the wide variety of audiences.
Who can be a digital marketer?
You don’t need a degree or a diploma to become a digital marketer, all that is really required is to find out that skill or “Niche” as they call in this world of digital marketing and different ways to sell it.
For example, let us say you have a skill of writing, you can write a book on your favorite topic and sell it though Amazon or if you are good at photography you can write blog post on the same, attract people to read it and earn money by google ads or host online seminars. Possibilities are endless on this field.
Please do checkout my article on different ways of earning money through digital marketing here.
Opportunities available in digital marketing
Below are some number of jobs taken from popular job sites to give an idea on opportunities available in this field –
Naukri.com – 172666*
Shine.com – 127765*
Timesjob.com – 294530*
*Numbers may differ.
Conclusion
Digital Marketing in India has witnessed an exponential growth and by end of year 2020, it is forecasted to generate jobs of around 15-20 lacks.
Very Encouraging. Absolutely New Buzz to Earn!
True.